Parametric data analysis for A/B test in marketing analytics

With the onset of digital world, everyday a number of new websites is being created trying to sell wide range of products and services. And sustaining in this highly competitive market is itself an art. Companies are hiring tech geeks to customize their website and services according to the response rate of customers. A...

Predicting online buying behavior using deep learning algorithm

  User interaction with a website can be used to predict buy event. A user’s behavior can be used to predict user intentionality towards different products. This can be used to show ads for retargeting. In e-commerce a lot of data of user is available like searches, page views, time spent per item, basket...